Managing Business In Good Times and Bad Times - Malaysian Experience (Part 2)

By Tan Thai Soon

Super Cash Payout Vs Reinvestment

1.Introduction
The recent issues on super cash payout on "Wall Street bonus" provide a good lesson for many organizations in managing business during good times and bad times.

2. Super Cash Payout
2.1. Financial companies in New York city paid cash bonuses of US$18.4 billion in 2008 despite of record losses suffered by many financial institution.

2.2. U.S. president Barack Obama refers the hug bonuses payout by the banks represent "the height of irresponsibility"

2.3. Some observers argued that such payment system during good times and in turbulent times is not helping the institutions in the short run and long run.

2.4. Some argue the "need of change" in compensation system. I believe "Yes They Can" under the leadership of U.S. president Barack Obama.

3. Reinvestment Model-Malaysian Experience
3.1. Public Bank Berhad (PBB), one of the largest listed non-government linked corporation on Bursa Malaysia. Its financial performance on profit after tax ranging from RM330 million (1995) to RM1,450 million (2005), including a profit after tax of RM51 million in 1998 during Asia financial crisis (Datuk Paddy Bowie, 2006, p.265). In 2008 financial year end, an unaudited , PBB posted a pre-tax profit of RM3.38 billion (Business Times, Jan 20, 2009).

3.2. PBB claim to be "one of the best capitalised" bank in Malaysian, from 1980 (RM 20 million) to 2006 (RM 3.42 billion), this was done via regular bonus issues to shareholders and through the exercise of the employees' share options (Datuk Paddy Bowie, 2006, pp254-255). If a sharehoder invest RM1,000 in 1000 shares in PBB in 1967, " to-date it would have yield close to RM1.2 million for you" (Datuk Paddy Bowie, 2006, p.181).

3.3. PBB's reinvestment model benefits the bank and its stakehoders, particularly the sharehoders and employees. The bank is able to increase its market capitalisation through bonus issues, while preserve its cash reserve for expansion. As for shareholders and employees, their shareholding in PBB increased, they may decide to keep the additional shares or to liquid it in some other date through stock market.

4. Conclusion
The success story of PBB came with many contributing factors. However, the strategy of reinvestment model is a critical factor. The experience of PBB provides a good lesson to many local institutions in managing business during good times for the bad times. It is not so fortunate for some institutions in Malaysia, they need constant government assistance and restructuring during both good times and bad times.


Reference
Datuk Paddy Bowie (2006) Teh Hong Piow, A Banking Thoroughbred, Public Bank Berhad, Kuala Lumpur.